From my experience, it’s also typically one of the most visited pages for an eCommerce store, so it’s important to make a great first impression. The primary goal and purpose of an ‘About Us’ page and why it’s critical for online store owners to get right is because it paints the picture and highlights the purpose of your company, and the very reason why you exist. Introductory header copy that lets customers know what they’re working towards as a business.Here’s a look at how they prop themselves up: To prove this, they have an ingredient glossary on their website, along with a skin quiz that would help customers discover what would work best for them. Three Ships is a natural beauty brand that only uses effective, useful ingredients with no fillers in all its products. Okay, sweet as everyone, it’s time to jump into these examples. You can see where I’m going with these tips, and they are just as a heads up of what you can use as a mini-benchmark against your own about page, or what to look out for if you’re in the planning stages. Do they include any CRO elements, such as links to their products, aligned with the company’s history?.How do they show off their most important elements, such as how they build credibility through social proof? Therefore, logos of where they’ve been featured, customer testimonials, etc.What type of imagery do they use to visually convey their products and what they’re all about?.Is the team ‘behind the scenes’ included?.How do they customer pain points? Do they do something similar for the industry as a whole?.
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